RecRock are a new green-friendly company that aims to inspire individuals of all ages to learn to play an instrument and support performers. They provide opportunities to try instruments for free, host workshops for schools and the community, offer affordable and quality private tuition, as well as organising and promoting gigs and events, all with recycled and donated instruments.
Starting out from a basic ‘We need more followers’ conversation I asked them to come up with a few main points on what they were really looking for from their social media so I could put together a consultation. I asked them to think about what they’d like as specific outcomes and for a particular target audience that they were looking to engage on Facebook and Twitter. They specified their intended outcomes as the following:
- To understand the use and application of Twitter and Facebook to increase custom
- To increase the database of local people not already associated with the company
- To increase awareness of what RecRock offers
- General Social Media Do's and Don'ts
- To investigate management tools to increase productivity
- Search Engine Optimisation
Finding a Social Media Solution
First off I gave them a few stats on how Facebook and Twitter is used, how often and by whom so they could see why it was going to be useful for them along with general Do’s and Don’ts
Giving Jack and Dan a few simple and clear action points and working from the copy on their website, I gave suggestions for the descriptions in both to both market them as an engaging company and also increase SEO.
Calls to Action
I gave suggestions for easy changes to the current visuals that take advantage of new Facebook changes to cover pictures. These will increase web traffic and put contact details directly in front of their users.
Updates and Management
Using their unique style and passion for the local music scene I made recommendations on increasing non-text based updates with specific examples.
I also made recommendations on how to increase shares on updates, post offers and competitions to increase ‘friend of friend’ traffic and recommendations. These will all help their products/services become more easily sellable and direct their users straight to how to buy them.
Voice was established easily as their brand is young, fresh and recognizable. An action point was to make sure each of their personalities was reflected such by signing off tweets/updates as themselves and using informal speech.
Increase in followings
As output from the consultation I gave RecRock an action plan, a visual factsheet for social media and will be continuing to measure their progress concluding with a full statistical report.
@Miranda_Bishop and the campaign helped send the book into the top 100 on amazon.fr! Time for celebration - many thanks!!!! 🙂— Andrew Critchley (@AndrewCritchley) January 25, 2014
A fantastic session on LinkedIn by @Miranda_Bishop yesterday. Thank you!— Zokit. (@ZokitCardiff) January 21, 2014
Getting clients via social media ++ thanks to @Miranda_Bishop s superb training. Thanks Miranda— DrBridget (@DrBridgetcoach) January 17, 2014
@Miranda_Bishop thanks for a great day! I now know what to do and will start this evening. Looking forward to growing my business w ur help!— DrBridget (@DrBridgetcoach) January 2, 2014
@Miranda_Bishop Acted on your linkedin workshop. New profile plus doc and vid 🙂 hope you like— Prith Biant (@prithb) June 30, 2013
Fantastic training delivered by @Miranda_Bishop all about Linkedin. Highly recommended!!! Have seen the results already!— Rob Wakeford (@RobertWakeford) June 20, 2013