Everyone freak out: Instagram has a new look

Everyone freak out: Instagram has a new look


Ok guys, hold on to your hats. The big Ig has a brand new look and it’s time to prepare yourselves.



Stop judging my emails ok?

Stop judging my emails ok?

Now let’s be honest. Bloody no-one on the internet seems to like change of any sort when it comes to their iconography. Remember the freakout we all had with Spotify and that green colour? Doesn’t seem such a big deal now does it?


So what’s happening to Facebook’s cool younger sister brand? As the platform gathers more and more traction a few changes have come in slowly. Facebook is now offering Instagram paid advertising through its ad platform for example. Instagram has also started building complimentary subsidiary apps to its main service too, such as Boomerang, Layout and Hyperlapse to keep your content fresh.


With the gradual introduction of a cleaner, crisper user interface, it makes sense that the original retro brown branding got a bit of an uplift too. Let’s be honest, there’s probably a reason why there were literally no other brown app icons on my iPhone main screen….


Most brands are all gradually changing from 3D looks to flat, clean, simple icons and IG is no exception. As the audience on Instagram gets younger, it is now sitting much better in the cool kids camp, rather than the just the space of the hipster cereal eater.






Take a look at the new branding for yourselves below as well as the statement on the new look. I personally really like the way they showed their creative process – designers, take note, this is a perfect way to show clients how you come up with their designs and brand identities.


So what do we think? Pop me a comment down below to share your thoughts and remember to update your app to see the new version!


All of this sounding like gobbledegook? Drop me a line here if you need to know your Instapics from your tweetdeck!


Today we’re introducing a new look. You’ll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form. You’ll also see updated icons for our other creative apps: Layout, Boomerang and Hyperlapse. We’ve made improvements to how the Instagram app looks on the inside as well. The simpler design puts more focus on your photos and videos without changing how you navigate the app. The Instagram community has evolved over the past five years from a place to share filtered photos to so much more — a global community of interests sharing more than 80 million photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become. Thank you for giving this community its life and color. You make Instagram a place to discover the wonder in the world. Every photo and video — from the littlest things to the most epic — opens a window for people to broaden their experiences and connect in new ways.

A video posted by Instagram (@instagram) on

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